Mattel is once again rolling out a Barbie of color!
Mattel introduces a new Barbie. The company explains their position of the new doll in the marketplace: “There’s a little something “extra” about Mattel’s newest line of Barbie dolls.”
The new Barbie line showcases rainbow hair to a range of body types, skin tones and fashion. In fact, “…each of the five Barbie Extra dolls has a playful and over-the-top style, Mattel officials shared exclusively with USA TODAY.”
As the holidays roll in, Mattel released an announcement. “The new dolls go on sale Monday at Amazon, Target and Walmart with a suggested retail price of $24.99 each.”
Kim Culmone, Mattel senior vice president and global head of Design Barbie & Fashion Dolls, explained that, “When it comes to fashion, Barbie Extra has a ‘more is more’ attitude, as even their pets are accessorized.
Each doll rocks their own unique style and offers girls an exciting fashion and styling play experience with posable, articulated bodies.”
Culmone elaborated and explained that the company looked over several sources for inspiration of design including culture, fashion runways, and street style. “Barbie is at her best when she connects to culture and Barbie Extra does just that from the name, down to every detail and accessory.”
Mattel’s Culmone is clear about the message the company wants to present. “The dolls are fun and playful, letting kids dial up their self-expression and fashion fantasy play by showing them you can be a trendsetter at every age.”